All business owners must understand the importance of improving their websites. You probably paid a developer to create the domain and get things started. However, you should always keep your eyes open for ways in which you could advance the site. The suggestions on this page will give you some inspiration and ideas. When all’s said and done, you just need to take a look at your business model and see how you could provide a better service to customers. The website you run is the most important tool in your arsenal.
Add a live chat solution
A good customer service facility is incredibly valuable to your company. You could miss out on a lot of sales if people didn’t get in touch with you quickly. They might have questions or queries about your products that stop them from making a purchase. Talking to those people and alleviating their concerns in real time is a wise move. It should stop them from leaving your site and buying the item elsewhere. There are hundreds of different live chat solutions you could select. Just do some research to find out which is best suited for your website.
The people who created MessageMedia’s SMS API must have understood this concept. Integrating SMS services with your website is always a good idea for a couple of reasons. It allows you to send messages to any network and receive replies from your domain. A decent system will also make sure all relevant messages are linked together. So, it’s easy to see the full conversation with a particular customer. Text messaging is yet another way you can ensure people who purchase items get the best service.
Publish keyword-heavy content
Before the developer created your website, they will have asked which keywords you wanted to target. Any professional who knows what they are doing would have then altered the tags on your site with those search terms in mind. However, the process of SEO does not stop there. You now need to publish lots of content that contains all your chosen keywords. Start a blog, and add a couple of articles every day for the best results. Make sure the content is well-written and interesting to ensure you it gets lots of attention. With a bit of luck, you should notice your site moving up the rankings pretty fast.
The only other thing you might like to consider relates to your layout. The smallest of changes have been known to make a huge difference to your conversion rates. For that reason, it makes sense to split test your site on a weekly basis. Run two versions of your site side by side to find out which is the most effective. By changing a few colours here and there, you could increase your turnover. Of course, some people find it easier to employ an expert to handle that task. We just think you could save a bit of money by doing it yourself.
Your business website will make or break your company. So, don’t let it go to waste.